That’s a fact. That’s why you see me often using food, positive energy, and enthusiasm when I am training a dog.
The big HOWEVER here is the fact that we need to separate that simple fact from the army of trainers who sell their services using common marketing terms like “all-positive,” “science-based,” “rewards-based” and other terms designed to make you feel good about buying training services from someone who eagerly wants to sell them to you.
It’s really a genius sales pitch. Why use “harsh” or “outdated” tools when you can get the same, or even BETTER results having nothing but a good time and saying "yes"? Why do people continue to prefer trainers who take a balanced, all-encompassing training approach?